Shopee Malaysia: Olay teams up with Shopee

 

Olay teams up with Shopee to empower

digital-savvy millennials in Southeast Asia to #AdultFearlessly

 

Refreshed brand campaign launch and exclusive promotions

as part of Olay Super Brand Day

 

 

KUALA LUMPUR, 01 OCTOBER 2020 – P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee, in line with Olay’s Super Brand Day across six markets, starting right now in Malaysia.

 

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of 'adulting' and invest in making good choices about their skincare needs.

 

A survey of more than 1,000 consumers in Southeast Asia revealed that 34% digital-savvy millennial consumers across the region are now more likely to shop online every week, as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

 

Building on the past success of Olay and Shopee Super Brand Days, this new campaign will feature a co-created video, "Fearless with your choices", and exclusive promotions on Olay products to create an engaging online shopping experience.

 

Olay will feature its signature superior skincare range on its official store on Shopee Mall with a special “buy 2 get 1 free” promotion on selected Olay products from Oct 6-9. This includes Olay Power Duo, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper and more radiant skin from first use. The Olay Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

 

"As a leading skincare brand in Malaysia, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need," said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

 

"Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle."

 

Ian Ho, Regional Managing Director at Shopee said, "We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories on Shopee, and we are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content and are purchasing more skincare products online."

 

The campaign is brought to life in "Fearless with your choices", which depicts a woman's journey into adulthood, where she faces the tension between personal desires, societal expectations and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products that are of superior quality and good value.  Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

 

Watch the video here: https://www.youtube.com/watch?v=M5AQc7DoyHM

 

Download the Shopee app for free on the App Store or Google Play Store.

 

 

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,

Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community

includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company.

 

 

For more information, please contact:

Carissa Limcaoco                                           Clarissa Lee

Olay Communications Manager                    MSL Singapore                                  

Tel: (65) 85994704                                          Tel: (65) 81273755

Email: limcaoco.cr@pg.com                          Email: clarissa.lee@mslgroup.com

9 Things to Expect on Shopee 9.9 Super Shopping Day

 

9 Things to Expect on Shopee 9.9 Super Shopping Day
Culmination of signature campaign features irresistible highlights on 9 September

 

KUALA LUMPUR, 7 September 2020 - Shopee’s signature annual shopping event, the 9.9 Super Shopping Day, has brought millions of people together with its exciting deals and offerings. This year, the shopping event which returns for the fifth edition, takes on a greater significance as communities step up their recovery efforts from the pandemic and adapt to the new normal of e-commerce. Not only will it provide a springboard for sellers and brands to grow their e-commerce business but it will also deliver the best shopping experience for users through  daily free shipping with a minimum spend lowered to just RM9, an extensive list of deals, promotions and prizes to be won.

 

The 9.9 Super Shopping Day period takes place from now till the day that Shopee users look forward to the most - 9 September. So what exactly can Malaysians expect on D-Day? Here are 9 highlights to look out for on 9.9 itself! 

 

1. 9.9 Super Show

For a memorable countdown to 9.9, don’t miss the Shopee 9.9 Super Show featuring games, performances and acts by a star-studded lineup including Ernie Zakri, Dato' Aaron Aziz, AydaJebat, Alif Satar, Wany Hasrita and many more. Not only that, viewers can play and win prizes such as Samsung 55” TVs, iPhone 11s and gold bars. Catch it on 8 September, from 9pm on Shopee Live and Shopee MY’s YouTube channel. The Shopee9.9 Super Show is sponsored by Drypers, Dettol, P&G, Friso, PediaSure, Nescafé and L'Oréal.

 

2. Midnight Madness

At the stroke of midnight on 9 September, go on a shopping frenzy as the RM9 lowered free shipping is expanded sitewide from 12AM - 2AM. Meanwhile, 9.9 Only Deals where shoppers add deals to their cart earlier and checkout on 9 September feature mouth-watering discounts including:

● Samsung front load washing machine - RM2,599 RM1,355

● Honda Wave Alpha - RM5,000 RM3,900

● Samsung Galaxy S20+ - RM3,999 RM2,899

● Giordano Men’s Napoleon Embroidery Polo - RM119RM25

 

3. Free Shipping Hours

What is better than free shipping vouchers? Even MORE free shipping vouchers! Look out for extra quantities of RM9 platform-wide free shipping vouchers to be claimed and used at 12AM, 9AM, 12PM & 9PM for greater savings. 

4. Last-Minute Rush

Get ready to be spoiled for choice with an assortment of promos while enjoying RM9 platform-
wide free shipping from 10PM - 12AM to grab all you need right before 9.9 Super Shopping Day ends.

5. Rewards, Rewards and more Rewards

Set reminders to be notified about big 9.9 rewards on specific time slots throughout the day, such as RM30 off at 1AM, 25% off at 7AM and RM20 off at 9AM.

6. Plant & Grow 9 Samsung Galaxy Note20

Beyond providing just discounts to users, the 9.9 Super Shopping Day gives shoppers a chance to win 9 shiny new smartphones. On 9.9 itself, plant and grow 9 units of Samsung Galaxy Note20 that will be given out from the Lucky Tree when playing the Shopee Farm game. With its hyper-fast processor and timeless design, the Note20 is sure to be a hit among fans. 

 

7. 10x Brands Spotlight

Shopee Mall brands offer 100% authentic products, 15 days hassle-free returns at zero cost and free shipping nationwide. On 9 September, enjoy double the number of Brands Spotlight slots compared to regular days within the 9.9 Super Shopping Day period. What this means is that there will be double the number of these brands throughout the day that feature limited time special deals and vouchers including Huawei and Oppo.

 

8. 9.9 Only Vouchers

Claim special vouchers now and use them on 9 September. These include 50% off vouchers from retailers, exclusively for Shopee users, for a more rewarding shopping experience. 

 

9. Shopee Games

The 9.9 Super Shopping Day would not be complete without Shopee’s signature fun games loved by many. Shake away on Shopee Shake to win coins at 12AM, 12PM and 8PM. Meanwhile 3 gold bars await players on Shopee Claw!

 

These highlights are on top of 9.9 million PENJANA vouchers available to be enjoyed during the campaign by consumers as part of Shopee’s collaboration with Malaysia Digital Economy Corporation (MDEC) for the Government’s Short-Term Economic Recovery Plan (PENJANA).

 

The campaign also features deals from financial partners such as Visa, FPX and HSBC and lifestyle partners like Gong Cha, Marrybrown, LEGOLAND, We Bare Bears and Krispy Kreme. The 9.9 Super Shopping Day is anchored by British Polo, Elianware, L'Oréal, Nestlé, Oppo, P&G, PediaSure, realme, Siti Khadijah, Skechers, Tefal, and Vinda. 

 

Check out what to expect on 9 September here - https://shopee.com.my/m/99-comingsoon-30202 and browse through the 9.9 Super Shopping Day incentives by visiting https://shopee.com.my/m/99  

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Shopee Malaysia: Disney Funtastic Bazaar on Shopee

  

Shopee collaborates with The Walt Disney Company Southeast Asia to deliver unrivalled fun at 9.9 Super Shopping Day with the Disney Funtastic Bazaar  

 

 

KUALA LUMPUR, 4 September 2020 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, collaborates with The Walt Disney Company Southeast Asia, to bring the well-loved Disney Funtastic Bazaar online at its 9.9 Super Shopping Day. This partnership demonstrates the efforts of Shopee and Disney to reach, engage, and capture a growing proportion of digital consumers in the region. From August to September, Shopee users across Southeast Asia can look forward to an exceptional line-up of exciting promotions and activities at the Disney Funtastic Bazaar. In Malaysia, the campaign will take place from 4 to 16 September.

 

In the past few years, the number of digital consumers across Southeast Asia has grown rapidly and is estimated to continue flourishing to reach 310 million by 2025. Coupled with the ongoing Covid-19 pandemic which has propelled shifts in lifestyles, even more consumers are turning to e-commerce to fulfil their shopping needs. This presents an immense opportunity for brands and retailers to venture into or expand their businesses online, in order to capture this growing proportion of online-first consumers and future-proof their operations. 

 

Ian Ho, Regional Managing Director, Shopee, said, “In the past few months, the growth of e-commerce has accelerated significantly. Today, e-commerce is no longer the exception but the norm. This is why we are excited to collaborate with Disney to bring the popular Disney Funtastic Bazaar on Shopee, which will feature exclusive Disney-themed content. By merging Disney’s fan-favourite characters and stories with Shopee’s wealth of insights on online shoppers, we strive to recreate the Disney experience that is loved by millions on Shopee, and to deliver a fun, engaging and an unforgettable experience for Disney and Shopee fans alike.” 

 

“We are committed to bringing the magic of Disney, Pixar, Marvel, and Star Wars to the daily lives of families and fans everywhere, and are excited to be working with Shopee to launch Disney Funtastic Bazaar across Southeast Asia. For the first time, the widest curated selection of Disney licensed merchandise will be available online, in one place, bringing convenience and fun to more fans in Southeast Asia with engaging virtual retail experiences,” said Dan Dossa, Vice President & General Manager, Consumer Products Commercialization, The Walt Disney Company Southeast Asia, India, Middle East and North Africa.

 

From 4 to 16 September, Disney Funtastic Bazaar will feature 13 days of non-stop excitement including exclusive Disney-themed online activities on Shopee in Malaysia. By leveraging Shopee’s tech expertise and its suite of engagement features, consumers across the region will be able to engage in virtual experiences featuring beloved stories and characters from Disney, Pixar, Marvel, and Star Wars, including:

 

● Special Disney edition Discount: Shoppers can now easily access a wide assortment of their favourite merchandise on Shopee. Enjoy up to 30% off authentic Disney products from selected authorised retailers such as Kids United, Hasbro, P&G, and many more.

 

● Disney edition Spend & Win: Users can stand a chance to win a Disney Osim UCozy Mickey Mouse and limited Disney Pandora Bracelet worth up to RM10,000 when they make it to the Top 10 spenders list.

 

 

Find out more about Disney Funtastic Bazaar at https://shopee.com.my/m/disney-funtastic-bazaar

Download the Shopee app for free on the App Store or Google Play Store.

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.